“Look to the future, because that is where you’ll spend the rest of your life.”
When I was on my honeymoon, we went to one of those adult arcades like Dave & Busters. While other people were busy slinging Skeeballs and whacking moles, my wife and I went to a simulator that used your current picture to do a couple of projections. The first one was a projection of what our children would look like if we had kids. The poor things would have clearly inherited all of my looks, because they were not cute kids.
The second projection was what we would look like when we were older. While the projected children really didn’t bear a resemblance to us, the older projections were hauntingly real. It was as if we’d been transported 50 years into the future and were looking at our future selves. The picture also was a big reality check, at least for me. I had always (and still do) tend to think that I’ll never get older. Yet, here was pretty stark evidence that yes, short of getting hit by the beer truck and not making it to that age, I was going to get older, and that future self wasn’t just some abstract idea or just whatever I saw in the mirror but in some Jetsons future.
Monkey Brain doesn’t like to be reminded that there’s anything aside from a past – which he likes to revise to fit his needs – and a present. The future, particularly anything beyond a few months, is so, so, so, so far out there that he doesn’t really think about it at all. What’s happening in your mind is called hyperbolic discounting (described here), where you’re vastly underestimating what your future self will think about whatever pickle you’ve gotten him into because of your desire for pleasure now.
NYU’s Hal Hershfield and other academics devised a study to see if they could use imaging of the future self to reduce hyperbolic discounting. The problem with Monkey Brain and our future selves is that Monkey Brain treats the future you as an absolute stranger. Want to eat that chocolate cake today, knowing that it’s going to add 20 pounds to your waistline, making it harder to walk and increasing the potential for diabetes? Who cares?!? That’s some stranger who will have to deal with tight Levis and insulin shots. Cake. Now. Good.
The problem that Hershfield and his team were trying to overcome was to get people to save more now for their retirement (for my take on how woefully short the average American is in saving for retirement, read my U.S. News & World Report article titled “Middle Class Retirement Delusion By the Numbers”). Since Monkey Brain thinks that the future you is effectively a random stranger, why would he let you give money to that stranger when he could spend the money now on fun things, like putting in the 183” flat screen TV in the man cave?
In one of the experiments, they utilized a computer program to simulate a future version of the subjects and then asked how much of their incomes the subjects would be willing to save when they saw their future selves. The more money that got allocated to the future self, the happier the future self’s picture was.
The results were pretty striking.