“I said that the cure itself is a certain leaf, but in addition to the drug there is a certain charm, which if someone chants when he makes use of it, the medicine altogether restores him to health, but without the charm there is no profit from the leaf.”
When I was a little kid, a hug from my Mom could cure anything.
I could have scraped my knee, had my feelings hurt, bumped my head, or been run over by a car, and running to Mom would make it better.
OK, I might not have been cured had I been run over by a car.
Was there a magical drug in the warmth of my mother’s embrace or something secreted on her lips when she kissed my head that blocked all pain transmitters in my little head?
The mere act of my mother telling me everything was going to be all right made everything all right.
Any parent knows of this magical incantation. Most of the time, it works just as well as running and getting an aspirin and having your child take it.
What causes this miraculous cure?
It’s called the placebo effect, and it’s great when you use it to cure yourself.
However, when you use it in your financial life, it can be dangerous.
Read on, and let’s find out.
First, though, let’s explore the placebo effect and how it spurs on the body’s great self-healing factory.